QUANTO GANHA UM INFLUENCER? menos que você pensa

[{"selector":"#anim-f4e92182-def3-4517-8400-ba8cb5158c94","keyframes":{"opacity":[0,1]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2aead355-5326-466b-af5b-f0e6aac807a2","keyframes":{"transform":["translate3d(175.15153%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] FOTO: ISTOCK

[{"selector":"#anim-a279f1b2-9806-49d9-bceb-1548f6c9637e","keyframes":{"transform":["translate3d(-136.92309%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6469917-f8a2-4bf5-8485-fee941a71664","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d53c4c7a-e461-4889-999c-44c2c2b1cc19","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-01e97c25-949a-4f1d-8596-61ec51cada6b","keyframes":{"transform":["translate3d(-105.37635%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f236380-adb0-4cfe-b350-bf098d6ed204","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9204bad-2005-4abb-a689-8b81ad67583d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0f0a3b6c-4b9b-41ec-970a-5942a63cd3cc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(14.08154774396055%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] As redes sociais possibilitam novas formas de ganhar dinheiro. Entre elas, está a profissão de influenciador digital, uma espécie de celebridade da era moderna. FOTO: ISTOCK

[{"selector":"#anim-46f70fe9-6cc3-4e3b-91ff-1ea34e47b61e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.1460801610920948%, -19.841268915146344%) scale(1.3968253968253967)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a5678b0a-3e29-4a20-a051-02473a84b17e","keyframes":{"transform":["translate3d(-136.92309%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74d22958-2816-4cab-8e88-2e6da490bea9","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db1cf9c2-f840-4e40-9461-9ca4f60425b0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a8c7f23c-5fe8-4782-8b7a-9d152f086d68","keyframes":{"transform":["translate3d(-104.55764%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b97b240b-ef6b-49df-8a94-b3291318ee2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1c435f0-b7c2-4edc-807a-029ab26e4829","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O influencer é, basicamente, uma vitrine para marcas de diversos nichos (moda, estilo de vida, viagens, finanças etc.). FOTO: ISTOCK

[{"selector":"#anim-112512df-af81-4acd-9a97-bfa4dd0a3baa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.747180986918799%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-dfb7559b-e394-4483-8903-bf3a08a39bfa","keyframes":{"transform":["translate3d(-136.92309%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3e3a4e4-9ad3-498d-8466-41e4fc2e6664","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56fefc17-bb67-4463-9e8e-9f0dd661750d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8ca9b7d8-198f-4130-9a71-fcdbf891cc17","keyframes":{"transform":["translate3d(-107.50671%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93dc404a-9ddc-409b-b687-f043143f538f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33f19f7f-4098-41ab-a146-9152ed304161","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Os maiores nomes do ramo acumulam milhões de seguidores e exibem uma vida de luxo e glamour nas redes. FOTO: ISTOCK

[{"selector":"#anim-070a4435-3597-4fe8-80e7-8f41785c8685 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(9.38956899836283%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-afdf255c-9b1d-4d8a-82f0-d06bbb265d57","keyframes":{"transform":["translate3d(-136.92309%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caf1db78-deea-45d8-854e-0d4d062ef25d","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49456e43-6a41-4305-9321-278bb97fe823","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d849d315-c58f-4a90-bb22-47576c161050","keyframes":{"transform":["translate3d(-111.23919%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0d3da12-ef74-4705-b462-56a803d6f8de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a163e07-ae0b-41b4-8021-b1e26eeedbfc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Mas os cases de sucesso escondem a realidade da maioria dos que se aventuram nessa nova profissão. FOTO: ISTOCK

Uma pesquisa da Influency.me revela que a maioria (70%) não têm a atividade como a principal fonte de renda.

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Apenas 8% ganham mais de R$ 10 mil. Veja a seguir o rendimento médio dos influencers que responderam à pesquisa.

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Salário mensal

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O número de seguidores não é único critério para definir o valor de uma "publi". O que vale é a autoridade do influenciador sobre aquele tema.

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A carreira é marcada por alta instabilidade financeira, com longos períodos sem faturamento.

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O estudo teve a participação de 350 profissionais do segmento de marketing de influência, que responderam a um questionário.

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NOTÍCIAS DE

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QUANTO GANHA UM INFLUENCER? menos que você pensa

Uma pesquisa da Influency.me revela que a maioria (70%) não têm a atividade como a principal fonte de renda.

Apenas 8% ganham mais de R$ 10 mil. Veja a seguir o rendimento médio dos influencers que responderam à pesquisa.

Salário mensal

Até R$ 500 - 41%

R$ 500 a R$ 2.000 - 23%

R$ 2.000 a R$ 5.000 - 14%

R$ 5.000 a R$ 10.000 - 10%

Acima de R$ 10.000 - 8%

O número de seguidores não é único critério para definir o valor de uma "publi". O que vale é a autoridade do influenciador sobre aquele tema.

Qual o segredo?

A carreira é marcada por alta instabilidade financeira, com longos períodos sem faturamento.

O estudo teve a participação de 350 profissionais do segmento de marketing de influência, que responderam a um questionário.

NOTÍCIAS DE

Fique por dentro do que é destaque em Minas, no Brasil e no mundo.

ECONOMIA

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